In the early 1970's two men who shared a passion for clean cars and customer service formed a business partnership.

Our Values

Working from the ground up, these men built their first car wash. Combining their skills in auto mechanics, construction, and business along with their military training, they established the framework which we follow today.

  • Work together as a team and support each other

  • Be helpful

  • Work hard and appreciate hard work

  • Never stop learning

These tenets have carried us throughout our history. Our ability to evolve paired with our core principles has resulted in success and expansion.

We proudly operate today with our third generation of car wash family. All the while, honoring our founders who made all of this possible.

As a family owned and operated business, we appreciate each and every one of our customers.

Over 45 Years Ago We Had a Vision...

If all our employees provide service that lets the customer know that they are our #1 priority, with honesty and efficiency, we will have gained a customer for LIFE.

It’s an attitude that worked then, and continues to be our goal today.

Our thousands of loyal customers are the reason we have been so successful for these many years, and we would like to sincerely thank you all for choosing us!

Our Commitment to Excellence

In business for over 45 years, Soft Cloth Car Wash has historically offered the lowest price’s around, while maintaining the highest standards, utilizing state-of-the-art equipment, and with 3 generations of hands on car wash experience.

Year after year we continuously update, upgrade and improve each of our locations. We take great pride in our unwavering pursuit of excellence and are always excited to give our customers a tour of any of our facilities when presented with the opportunity.

We truly enjoy showing off the latest and greatest in modern car wash technology.

Please contact us if you’d like to learn more about how we became the most popular, most successful, and most advanced family of car washes in Rockland and Bergen counties.