Driven by Legacy.
Powered by Precision.
Family owned and operated for over 50 years — delivering next-level shine with old-school service and cutting-edge technology.
A Legacy started by two men and a vision
In the early 1970s, two men with a shared love for clean cars and genuine customer service laid the foundation for what would become a multi-generational success story. With backgrounds in auto mechanics, construction, and military service, they built their first car wash from the ground up — instilling values that still guide us today:
-
Work as one team and lift each other up
-
Lend a hand — always
-
Respect the hustle
-
Stay curious and keep learning
These principles remain the core of our business, helping us evolve while staying true to who we are. Now in our third generation of family ownership, we continue to honor our founders’ vision — serving each customer with integrity, efficiency, and heartfelt appreciation.
Why thousands trust us - Year after Year
What started as a single location has grown into a family of the most trusted car washes in Rockland and Bergen counties. Our commitment is simple: deliver unbeatable value while investing in the best equipment and most experienced people. We keep prices fair, our technology cutting-edge, and our service personal — because that’s the formula that works.
And we never stop improving. From our facilities to our training, we’re always upgrading to offer a faster, safer, and more thorough clean.
Come See for Yourself
Want a behind-the-scenes look at how we deliver excellence every day? We’d love to give you a tour. Stop by, say hello, and see why thousands of loyal customers have made Soft Cloth Car Wash their go-to for over four decades.